Search engine marketing [paid post]
There is little argument that Google is the top ranking search engine. Surveys show that they hold well over 50% of the market for search engine traffic with Yahoo at a distant second followed by MSN. The remaining search engines fall into line behind MSN with varying percentages of the market share around and under 2% each.
In a recent survey, over 40% of those questioned said that they found the website they made a purchase at through a search engine, nearly half as many guessed at the URL with various other marketing sources (including television advertisements) falling well behind guesswork.
With that large of a market relying on search engines it only makes sense for your website to rely on search engines for visitors. When you are working on your search engine marketing for your website, you will first want to seek one-way links back to your website from quality websites that compliment your own site. This is known as link building and is one of the best ways to raise your website to the top of the natural listings on search engines.
Another way to gain the higher rankings and more site visitors is through pay-per-click listings. Something that many people don't realize when they are looking into pay-per-click advertising is that there is a difference in cost between key phrases. If you target only a small number of the most popular keywords, then you are probably paying more than you need to for keyword advertising. By changing the key phrase just slightly you can save on key phrase advertising expenses and target more of them. For example: target people searching for 'family caregiver group' instead of 'family caregiver support'.
You want for your site to rank well for various search terms describing your specific website's offerings and, if applicable, your geographic location. For example a senior healthcare provider in Denver Colorado would want to not only be listed for "Senior healthcare in Denver" but also terms such as "Denver seniors" or "Denver healthcare".
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This post is sponsored by Customer Magnetism
This blog post was based on information provided by Blogitive. For more information, please visit Blogitive.com.
In a recent survey, over 40% of those questioned said that they found the website they made a purchase at through a search engine, nearly half as many guessed at the URL with various other marketing sources (including television advertisements) falling well behind guesswork.
With that large of a market relying on search engines it only makes sense for your website to rely on search engines for visitors. When you are working on your search engine marketing for your website, you will first want to seek one-way links back to your website from quality websites that compliment your own site. This is known as link building and is one of the best ways to raise your website to the top of the natural listings on search engines.
Another way to gain the higher rankings and more site visitors is through pay-per-click listings. Something that many people don't realize when they are looking into pay-per-click advertising is that there is a difference in cost between key phrases. If you target only a small number of the most popular keywords, then you are probably paying more than you need to for keyword advertising. By changing the key phrase just slightly you can save on key phrase advertising expenses and target more of them. For example: target people searching for 'family caregiver group' instead of 'family caregiver support'.
You want for your site to rank well for various search terms describing your specific website's offerings and, if applicable, your geographic location. For example a senior healthcare provider in Denver Colorado would want to not only be listed for "Senior healthcare in Denver" but also terms such as "Denver seniors" or "Denver healthcare".
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This post is sponsored by Customer Magnetism
This blog post was based on information provided by Blogitive. For more information, please visit Blogitive.com.
posted by Sandra at 5:46 AM
0 Comments:
Post a Comment
<< Home